Focus grouping ensures that case strategy evolves with the ever-changing expectations of the jurors that decide cases. The digital universe has reshaped the way people process information, how today’s jurors make decisions, and what truly motivates them at their core.
Using a proprietary system, we survey, test, intuit, and then re-test to grasp the nuances of a juror's mindset; pursuing the truth with a scientific focus on what persuades, what connects, and what wins.
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